1. Who this is between

This agreement is between HOLDFAST Coaching, operated by Heston Swallow in Delafield, Wisconsin ("HOLDFAST"), and you, the client signing below.

2. What you get

One-on-one online coaching for the term below: personalized nutrition programming, training programming delivered through the training app, weekly check-in reviews with adjustments, and direct access to your coach for questions. Blood work review and any discussion of hormones, supplements, or lab markers are educational information only.

3. Not medical advice

Heston Swallow is a coach, not a physician. Nothing in this program is medical advice, diagnosis, or treatment. Talk to your doctor before starting this or any fitness or nutrition program, and before acting on any blood work or hormone-related information. By signing, you confirm that you know of no medical condition that makes participation unsafe for you, or that your physician has cleared you to participate.

4. What HOLDFAST expects from you

Honest and accurate information at intake and throughout. Weekly check-ins submitted by Sunday night. Tell your coach about any injury, illness, or medication change promptly. The program only works if you work it.

5. Payment

Coaching fees are agreed with you directly and paid through a secure payment link. Payment is due before coaching begins. Once your program has started, fees already paid are non-refundable. If a recurring payment fails and is not resolved within 7 days, coaching pauses until it is.

6. Term

Your initial commitment is 12 weeks from your agreed start date. After the initial term, coaching continues month to month. Either of us can end it after the initial term with 14 days written notice (text or email counts).

7. Results

No specific result is promised or guaranteed. Your outcome depends on your adherence, your biology, and factors outside anyone's control. What is promised: an honest program, weekly attention, and adjustments based on your data.

8. Assumption of risk and release

Exercise and dietary change carry inherent risk of injury. You participate voluntarily and at your own risk. To the fullest extent permitted by Wisconsin law, you release HOLDFAST and Heston Swallow from any claim arising out of your participation, except for gross negligence or willful misconduct.

9. Your privacy

Your intake, check-ins, photos, and blood work stay private. They are used only to coach you and are never sold or shared with anyone else.

10. Progress photos and testimonials (optional)

There is a separate checkbox below. If you check it, HOLDFAST may use your progress photos, stats, and words in its marketing, identified by first name and last initial only. You can revoke this any time by writing to Heston. Leaving it unchecked changes nothing about your coaching.

11. Signature

Typing your full legal name below and clicking Sign is your electronic signature and has the same effect as signing on paper. This agreement is governed by the laws of Wisconsin.

1. Who this is between

This agreement is between HOLDFAST, operated by Heston Swallow in Delafield, Wisconsin ("HOLDFAST"), and you, the subscriber signing below.

2. What you get

Access to the self-guided HOLDFAST training program through the training app: the program itself, the workout logbook with progression targets, exercise demonstration videos, and updates to the program. This is a self-guided product. It does not include coaching, nutrition programming, check-in reviews, form review, or direct access to a coach.

3. Not medical advice

Heston Swallow is a coach, not a physician. Nothing in this program is medical advice, diagnosis, or treatment. Talk to your doctor before starting this or any fitness program. By signing, you confirm that you know of no medical condition that makes participation unsafe for you, or that your physician has cleared you to participate.

4. Billing and cancellation

The subscription is $39 per month, billed automatically through Stripe until you cancel. You can cancel any time from your Stripe receipt email or by writing to Heston. Access continues through the end of the period you already paid for, then ends. Fees already paid are non-refundable.

5. Results

No specific result is promised or guaranteed. Your outcome depends on your effort, your consistency, and your biology.

6. Assumption of risk and release

Exercise carries inherent risk of injury, and in a self-guided program nobody is reviewing your form, your loads, or your data. You choose your own weights and you train at your own risk. To the fullest extent permitted by Wisconsin law, you release HOLDFAST and Heston Swallow from any claim arising out of your participation, except for gross negligence or willful misconduct.

7. Your privacy

Your account information and workout logs stay private. They are used only to run your account and are never sold or shared with anyone else.

8. Signature

Typing your full legal name below and clicking Sign is your electronic signature and has the same effect as signing on paper. This agreement is governed by the laws of Wisconsin.